Denver H&M announces opening day of Nov. 10

By Penny Parker 
The Denver Post
POSTED: 10/24/2011 05:26:13 PM MDT
UPDATED: 10/25/2011 06:07:11 AM MDT


Clothing store H&M will open Nov. 10 in the Denver Pavilions shopping center. (H&M Rendering, Handout)

Colorado’s first and much-anticipated H&M clothing store will open at noon on Nov. 10 in the former Niketown space inside the Denver Pavilions on the 16th Street Mall.

The Sweden-based company, Hennes & Mauirtz AB, made the date announcement today, saying the new store’s staff is ready for the onslaught of shoppers that have long awaited the store’s opening.

H&M has also announced that it will open a second location in the Cherry Creek mall some time next spring. It’s not known exactly where the fashion-forward value-oriented store will be located in Cherry Creek, but general manager Nick LeMasters has said it will not occupy any of the anchor space vacated by Saks Fifth Avenue.

H&M’s first metro-area location could see lines swell well before the noon store opening due to what’s been called as “anticipated demand” by Denver retail experts.

H&M does not have an on-line ordering system, so shoppers need to visit brick and mortar stores to buy men’s, women’s and children’s clothing that’s known as cheap chic.

To celebrate opening day, the first 500 shoppers will receive an H&M t-shirt, and one person will win an early access pass to be the first person in the door.

The chain was founded in 1947 and operates roughly 2,300 stores in 40 markets worldwide.

Store hours for the new location will be Monday through Saturday 10 a.m. to 9 p.m., and Sunday 11 a.m. to 6 p.m.