New Denver movie theater uses smells, “weather” and moving chairs to go beyond 3D

Regal UA Denver Pavilions opened a 4DX theater earlier this month

If you’ve ever wanted to smell the movie you’re watching, a new Denver movie theater is right up your alley.

Earlier this month, a new “4DX” theater quietly opened at Regal UA Denver Pavilions. The specialty theater has moving chairs that “sync perfectly with blockbuster films, and weather and scent effects surround the viewer to create a multisensory experience, immersing movie fans in an unforgettable cinematic event,” according to a press release. The weather features will simulate everything from lightning and rain to wind and snow, according to the release.

The technology comes from a partnership between Regal Cinemas and movie tech company CJ 4DPLEX, which announced today that three 4DX theaters are opening in the U.S. by the end of July. Along with the Denver location, there are also 4DX theaters in Irvine and Sacramento, Calif. The company is also opening four new ScreenX theaters — which wrap the viewer in a 270-degree “immersive” screen — in Honolulu, Sacramento, Waco, Texas, and Alexandria, Va. “With the openings, the current count of Regal 4DX and ScreenX auditoriums will reach 21 and 20, respectively,” according to the release.

Regal UA Denver Pavilions 4DX is currently screening “The Lion King” in 3D 4DX. Upcoming movies that will be screened in 4DX theaters include “Fast & Furious Presents: Hobbs & Shaw,” horror movie “Crawl,” “The Angry Birds Movie 2” and “Dora and the Lost City of Gold.”

If you’re wondering what it looks like when a movie theater’s seats suddenly start undulating and gyrating, a video posted to @4dxglobal’s Instagram page gives you an idea here!

Article by Beth Rankin with “The Know”