Intimate apparel retailer to expand its Denver Pavilions’ store by 40 percent with move to mall’s second level
Victoria’s Secret is going up a size in downtown Denver. The intimate apparel retailer will move from its longtime home on the first floor of the Denver Pavilions to a 7,100-square-foot space on the mall’s second floor this spring, Pavilions owner Gart Properties confirmed this week.
It’s not just any space, either — Victoria’s Secret is taking over the lion’s share of the long-vacant storefront on the mall’s “bridge” over Glenarm Street, last home to a Wolfgang Puck restaurant that closed in 2005.
Gart Properties president Mark Sidell called the lease “a huge vote of confidence” in the downtown shopping center’s ongoing evolution.
“It’s a big investment, a long-term lease commitment and a very good sign from a national retailer how they feel about Denver and downtown Denver and especially the Denver Pavilions,” Sidell said.
“This is one of the bellwethers in retail. Customers and other retailers want to be in the malls and the parts of shopping centers that Victoria’s Secret is in,” he said. “They’re one of the highest volume-per-square-foot sales generators.”
For the retailer, one of the Pavilion’s original tenants, the new space is both a 40 percent expansion and a much more visible location within the shopping center.
The new Victoria’s Secret will be next door to the mall’s Bath & Body Works, which is also owned by parent company L Brands. Signage and graphics will be visible from the 16th Street Mall, Glen arm and 15th Street.
Plans calls for the Bath & Body Works to be fully remodeled this year, as well. The first-level Victoria Secret’s store will stay open until the new location opens in May.
After the move, a little under 3,000 square feet of the old Wolfgang Puck space will remain open. Since 2005, the vacant storefront had been used for special events but never a permanent tenant, according to a mall spokeswoman.
And with Barnes & Noble shuttering at the end of 2015, more change is coming down the pike this year.
Japanese clothing retailer Uniqlo is scheduled to open its first Denver location in October in the bookseller’s former space at 16th and Tremont.
Sidell is also optimistic about the mall’s ability to fill the restaurant space recently vacated byNative Foods Cafe — one of a few locations closed by the vegan restaurant chain in the past few months. Outposts in University Park and Lakewood also closed.
“We’re seeking another restaurant,” Sidell said. “It’s clear to me and it’s clear to most people that the problem there was not that there’s a shortage of downtown visitors and workers and people on the 16th Street Mall looking for lunch and dinner.”
Emilie Rusch: 303-954-2457, firstname.lastname@example.org or @emilierusch